Localogy https://www.localogy.com/ www.localogy.com Thu, 16 Nov 2023 19:57:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 https://www.localogy.com/wp-content/uploads/2019/10/cropped-Favicon-32x32.png Localogy https://www.localogy.com/ 32 32 Will AI Render Venture Capital Obsolete? https://www.localogy.com/2023/11/will-ai-render-venture-capital-obsolete/ Thu, 16 Nov 2023 19:52:38 +0000 https://www.localogy.com/?p=41677 Chamath Palihapitiya, The venture capitalist (Social Capital), former AOL and Facebook exec, and All–In podcast co-host, said something interesting recently.  One of the conversations around AI that we have not obsessed over as much as others is the whole notion of which industries will be disrupted or even gutted by AI. Will it be paralegals, […]

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]]> Place 2023: Multi-Location Trends Every Marketer Should Know https://www.localogy.com/2023/11/place-2023-multi-location-trends-every-marketer-should-know/ Wed, 15 Nov 2023 17:00:00 +0000 https://www.localogy.com/?p=41649 A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. Indeed, they have their own set of dynamics, given the need to raise their marketing game across thousands of zip codes. We’re talking about everything from social strategies to SEO. What’s a MULO marketer to do? Key Takeaways Here are a few key […]

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]]> SMB-SaaS Player vcita Offers Product-Dev Path for Partners https://www.localogy.com/2023/11/smb-saas-player-vcita-offers-product-dev-path-for-partners/ Tue, 14 Nov 2023 23:07:15 +0000 https://www.localogy.com/?p=41673 SMB-SaaS player vcita has released a new suite of services called inTandem Complete on its recently launched inTandem partner-facing platform. Complete allows parties to take their own SaaS solutions to market by building them using vcita’s technology. So how does this work?  What this appears to be is a platform that a bank, telco, MSP, […]

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]]> Place 2023: Measuring the Digital Divide https://www.localogy.com/2023/11/place-2023-measuring-the-digital-divide/ Tue, 14 Nov 2023 18:27:49 +0000 https://www.localogy.com/?p=41665 It’s time to show rather than tell. To wrap up a full day of insights from the Place 2023 stage, we dive into case studies. How are “phygital” strategies playing out today? Adomi and Reveal Mobile walk us through it, with a focus on digital out-of-home advertising. Key Takeaways Digital out-of-home (DOOH) screens can create […]

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]]> Place 2023: Search Redefined https://www.localogy.com/2023/11/place-2023-search-redefined/ Tue, 14 Nov 2023 00:09:07 +0000 https://www.localogy.com/?p=41663 Microsoft was one of the first players out of the gate in the current wave of generative and conversational AI. This includes flavors of both of these technologies integrated into Bing, Microsoft Office, and other products across the Microsoft suite. What are drivers and directions? Key Takeaways Technology is one of the biggest drivers of […]

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]]> E46: Analysts Offer Highlights of Place 2023 https://www.localogy.com/2023/11/e46-analysts-offer-highlights-of-place-2023/ Mon, 13 Nov 2023 18:36:59 +0000 https://www.localogy.com/?p=41669 Subscribe to This Week in Local on Apple, Spotify, YouTube or wherever you get your podcasts. In Episode 46 of Localogy’s This Week in Local podcast, senior analyst Mike Boland is joined by guest co-host Dan Hight to share their key takeaways from Localogy’s  Place 2023 conference in New York on November 7th, which the two hosts co-moderated. The event covered […]

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]]> Place 2023: AI Impacting Hyperlocal Marketing https://www.localogy.com/2023/11/place-2023-ai-impacting-hyperlocal-marketing/ Sat, 11 Nov 2023 01:18:41 +0000 https://www.localogy.com/?p=41664 AI continues to find new areas of applicability. One fitting integration still in early stages is AI which assists and automates marketing for local businesses. This addresses real pain points in everything from SEO to writing website copy.  Brandmuscle unpacks best practices. Key Takeaways In a survey conducted by Brandmuscle, marketing was shown as the […]

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]]> Place 2023: How Does GenAI Transform the Digital Landscape? https://www.localogy.com/2023/11/place-2023-how-does-genai-transform-the-digital-landscape/ Thu, 09 Nov 2023 23:51:51 +0000 https://www.localogy.com/?p=41653 As AI continues to reach into all aspects of digital media & marketing, it requires a map. As that map is still being written, some folks understand the technology and its potential more than others. Yext CDO Christian Ward is one of them, and he gave us his latest mind-meld on stage at Place ’23 […]

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]]> Place 2023: Fireside Chat with iHeartMedia https://www.localogy.com/2023/11/place-2023-fireside-chat-with-iheartmedia/ Thu, 09 Nov 2023 13:00:53 +0000 https://www.localogy.com/?p=41652 When examining localized marketing options, events are rarely mentioned. But they can be a powerful vessel for brand messaging, whether national brands or local SMBs. The localized personal touch that can be gained from events can be meaningful. iHeart Media tells us how. Key Takeaways Brands are increasingly seeing the value of marketing themselves at […]

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]]> Place 2023: Generative AI Building Blocks https://www.localogy.com/2023/11/place-2023-generative-ai-building-blocks/ Wed, 08 Nov 2023 17:00:00 +0000 https://www.localogy.com/?p=41651 Every conference in the local search and commerce worlds in recent history has featured sessions on location data, listings, and SEO strategies. But that’s not to say it’s repetitive… there are always new ranking factors, devices, and user habits to consider. So what’s new this year? (spoiler: lots of AI). Key Takeaways Generative and conversational […]

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]]> Place 2023: How to Map the Blur of Physical and Digital https://www.localogy.com/2023/11/place-2023-how-to-map-the-blur-of-physical-and-digital/ Wed, 08 Nov 2023 13:00:00 +0000 https://www.localogy.com/?p=41648 For a mature technology, mapping continues to demonstrate early-stage-like innovation cycles and feature rollouts. This is partly due to the healthy competition between Apple and Google for mapping market share. What’s driving these innovations? We get Google’s take. Key Takeaways Like its leading search market share, Google likewise leads in mapping usage. Google Maps has […]

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]]> Place 2023: Indoor Screens and the Customer Journey https://www.localogy.com/2023/11/place-2023-indoor-screens-and-the-customer-journey/ Tue, 07 Nov 2023 16:56:01 +0000 https://www.localogy.com/?p=41650 In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks and digital signage. These create ad inventory and customer engagement opportunities in places that were previously untapped. What’s the current state of the art and trajectory? Key Takeaways Digital signage […]

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]]> Place 2023: Unique New Approaches to Contextual Advertising https://www.localogy.com/2023/11/place-2023-unique-new-approaches-to-contextual-advertising/ Tue, 07 Nov 2023 15:48:31 +0000 https://www.localogy.com/?p=41647 The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so have marketing strategies. Vericast is at the center of that storm, developing data strategies that align with the current environment. How will it navigate all that change? Key Takeaways Vericast […]

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]]> Place 2023: Powerful Insights From Payment Data https://www.localogy.com/2023/11/place-2023-powerful-insights-from-payment-data/ Tue, 07 Nov 2023 14:46:43 +0000 https://www.localogy.com/?p=41646 How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the privacy reform, such as the death of the third-party cookie and other measures. How does MasterCard view its role and its opportunity in this environment? Key Takeaways Mastercard currently issues […]

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]]> E45: This Week’s Pod Delves into Amazon SMB Ads and AI Meeting Bots https://www.localogy.com/2023/11/e45-this-weeks-podcast-delves-into-amazon-smb-ads-and-ai-meeting-bots/ Mon, 06 Nov 2023 05:39:39 +0000 https://www.localogy.com/?p=41660 “This starts to….provoke various thoughts on Amazon as an SMB channel.” Subscribe to This Week in Local on Apple, Spotify, YouTube or wherever you get your podcasts. In Episode 45 of Localogy’s This Week in Local podcast, senior analysts Charles Laughlin and Mike Boland sound off on Amazon SMB ads and AI-enhanced online meetings.  First Mike talks about a new option […]

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]]> Trendspotting: Google and Amazon Launch GenAI Product Images https://www.localogy.com/2023/11/google-and-amazon-launch-genai-product-images/ Fri, 03 Nov 2023 12:00:00 +0000 https://www.localogy.com/?p=41630 eCommerce is perhaps the most fitting venue for AI. The latest comes from Amazon and Google, which both launched features in the last week that automate the production of professional product images for eCommerce.

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]]> Google Maps Ups the Ante, Again https://www.localogy.com/2023/11/google-maps-ups-the-ante-again/ Thu, 02 Nov 2023 04:16:04 +0000 https://www.localogy.com/?p=41621 Online mapping continues to see a barrage of new feature updates. The latest in this feature arms race comes to us from Google. It announced a wide range of functional upgrades across the board. We examine the list.

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]]> Future of Work Startup Waitroom is Now Rumi.AI https://www.localogy.com/2023/11/future-of-work-startup-waitroom-is-now-rumi-ai/ Wed, 01 Nov 2023 21:01:37 +0000 https://www.localogy.com/?p=41625 One of the trends in tech I have enjoyed following is something we have dubbed “remote tech”. I must credit my fellow analyst Mike Boland for the neologism. It captures the software stack supporting the future of work. Much of it involves making video meetings better.  This still very small ecosystem includes Howard Lerman‘s Roam […]

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]]> Google Pretties Up its Immersive Ad Ambitions https://www.localogy.com/2023/10/google-pretties-up-its-immersive-ad-ambitions/ Tue, 31 Oct 2023 20:17:26 +0000 https://www.localogy.com/?p=41617 Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users' faces before they buy.

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]]> E44: Talking Dollars, Not Data with Torstar Corp. CRO Brandon Grosvenor https://www.localogy.com/2023/10/e44-talking-dollars-not-data-with-torstar-corp-cro-brandon-grosvenor/ Tue, 31 Oct 2023 19:58:57 +0000 https://www.localogy.com/?p=41618 “If you’re under 30 years old, you’ve probably…never paid for a subscription to a news-based product.” Subscribe to This Week in Local on Apple, Spotify, YouTube or wherever you get your podcasts. In E44 of Localogy’s This Week in Local podcast, Localogy senior analyst Mike Boland talks about the evolution of a major newspaper company in the digital media age with […]

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